Amazon

Location: Westfield Mall, Culver City, CA
Role: Account Manager
Services: Pop Up Concept, Spatial Planning, Story Telling Solutions, Build Intent Drawings

From online to pop-up retail, this design concept was driven by discovery and product awareness in launching Amazon’s “Essentials” private label brand. With a tight footprint, our merchandising and fixture approach consisted of a modular and scalable fixture system focused on product, storytelling, and engagement across multiple categories, from soft goods to hard goods to the newest electronics.