Blum - Santa Ana

Location: Santa Ana, CA
Role: Account Manager
Services: Retail Concept, Retail Identity, Spatial Planning, Story Telling Solutions, Build Intent Drawings.

Blum was in need of an updated retail identity as they were growing their dispensary footprint from California to Nevada. Blum was looking for a customer first design approach supported by an experiential shopping experience. The retail identity was inspired by the brands roots in the black market while incorporating their vision for the dispensary of the future.